Mercari Title Builder
Write a Mercari listing title that buyers actually search for. This free builder counts your 80 characters live, shows the mobile cut-off, and flags filler that wastes space.
A title that gets found and clicked
Brand → Item → Size → Colour → Condition
Front-load the words buyers actually type, because the first 40 characters are all most people see on a phone.
How long can a Mercari title be?
A Mercari title can be up to 80 characters, and only about the first 40 show on a phone. Front-load the brand and item type so the words that matter are never hidden.
Search reads your title, so fill it with the exact words a buyer would type, not filler or punctuation.
A Mercari title formula that sells
A reliable order is: Brand, then Item, then Size, then Colour, then Condition. It puts the searchable words first and keeps the title easy to scan.
Skip all capitals and tokens like !!!, $$$, WOW, because they add nothing to search and can read as spam.
Why the title is only half the sale on Mercari
A good title earns the click, but the first photo is what makes it happen. A clean, well-lit photo and a clear title together lift both views and price.
When the title is set, make the photo match: TidyPhotosUp turns a quick phone snap into a clean, sell-ready product shot and keeps the exact item, same colour, fabric, prints and logos.
Make your Mercari photos look professionally shot
TidyPhotosUp turns a quick phone snap into a clean, sell-ready product shot and keeps the exact item, same colour, fabric, prints and logos. Your first photo is free.
Tidy your first photo freePeople also search for
Frequently asked questions
How many characters can a Mercari title have?+
A Mercari title can be up to 80 characters. The counter above tracks this live and marks the roughly 40 characters that show on a phone.
What should I put in a Mercari title?+
Use this order: Brand, Item, Size, Colour, Condition. Front-load the brand and item type so buyers and search find it fast.
Do capitals or symbols help a Mercari title?+
No. All capitals and filler like !!!, $$$, WOW waste characters and can read as spam. Use the real keywords buyers type.
Is the Mercari title builder free?+
Yes. It is free, needs no sign up, and runs in your browser.